Despite controversy around privacy, hacking, fake news and all the other negative aspects of online life, the world continues to embrace the internet and social media.

Global digital growth shows no sign of slowing, with a million new people around the world coming online every day.

This growth is clearly fuelling social media use.

45% of the world’s population are now social media users: a whopping 3.5 billion people.

Read our global insights and regional reports:

We Are Social Sport fame


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